Employee Benefit Statements Styling and Images
You may have your own ideas, but we recommend that you begin by consulting with your own Marketing Department.  - the may require 'Special Rules'.  
Ask if there are different sets of Rules (especially for logos) that apply for varying methods of Delivery.  If not, then your options are expanded & we are flexible.
As an example: "Any printed logo must not be within 1/4" of any other printing."  Knowing this - and other - rules can help prevent a redesign of a statement.
# 1 - Path of Least ResistanceBorrow from existing style and images.  Your company likely has a website (or printed docs) with images, colors and a general style. This site has already been accepted & can be used as the foundation for the appearance of your Project.
Advantages:1) Quicker to assemble2) Less costly
# 3 - We display alternativesYou review samples of our work, choose a general style, then we amend that style to incorporate Path of Least Resistance.  This is the most common employee communications approach. Saves time.

#4 - You find a style 'you like'You locate a style you wish to adopt, be it on the web or print.  We then adopt the concept and prepare alternatives.  You choose one of the alternatives.
Images supplied to us for Print - at least 300 dpi & correct size.Images supplied to us for Web - at least 72 dpi, 96 preferred.Logos must be eps, tiff, jpg, png, or original Photoshop.Avoid BMP's, especially for logos!
Avoid the 'jaggies'.  An image that looks 'ok' on the web will probably give very poor print output.  Small defects are magnified, so make sure your images are sized properly.
Employee Benefit Statements Content Source Documents
# 2 - Internal DevelopmentSomeone in your Company develops a precise style & exact images.
Advantages:1) You can lean over their shoulder2) You have immediate controlDisadvantages:1) Incompatible source applications2) 1 more level of coordination
A project may bog down if we must use 'exact specs'.